![]() ![]() This reggae music is music of love-happiness and sadness, and a new audience, specifically. “I’ve always wanted to perform for kids and my grandmother, people around the world who really love me and can’t really accept the music that I make. When you’re an uncle, it’s time to find something new.” To do so, Snoop found a new voice in his latest album and a new sound so that he could appeal to new listeners. To a group of friends he explained, “I’ve won every accolade you can get in rap, they call me ‘Uncle Snoop’ in rap. He released a reggae album, Reincarnated, saying, 'I have always said I was Bob Marley reincarnated'. But the hip-hop artist did not just change his rap name he altered his professional aspirations too. Claiming to be 'born again' in 2012, Snoop converted to the Rastafari movement, switched the focus of his music to reggae and changed his name to Snoop Lion after a trip to Jamaica. “Why I was there” meaning to misinterpret a Jamaican spiritual leader’s metaphors as a literal rechristening. You are the light you are the lion.’ From that moment on, it’s like I had started to understand why I was there.” I went to temple, where the High Priest asked me what my name was, and I said, ‘Snoop Dogg.’ And he looked me in my eyes and said, ‘No more. ![]()
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December 2022
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